The centurylink brand, a leading builder of residential apartment complexes, is facing competition from the same building materials that are found in modern condos.
The homebuilder says its newest residential towers are constructed with the same materials used in modern apartment buildings.
CenturyLink is working with the state of California to find a new source of materials for its high-rises, which could potentially save the state hundreds of millions of dollars in costs.
Centurylink has been trying to get a foothold in California for more than a decade and is the second-largest builder of high-rise buildings in the country.
But the company has struggled to attract investors to its California projects, which have faced significant delays.
“We have a number of challenges we are trying to address,” said Dan Zemek, CenturyLink’s vice president of real estate.
“One of the challenges we have to overcome is the cost of building new high-end apartment buildings that are designed to be sustainable and are built in a way that can be built out over time.
We want to make sure we can provide those opportunities for the market.”
“It’s really a no-brainer for us to do something with CenturyLink to support this community,” Zemech said.
“We’re excited to be able to provide opportunities to people who want to live here and want to be here.”
The California state Department of Building and Housing has already approved CenturyLink construction in the state.
Construction of the towers at the new project, which would have a total floor area of 1,400 square feet, is scheduled to begin next year.
CenturyOne is the first major homebuilder to announce a project in California.
In the coming years, CenturyOne will start working with community organizations to develop housing projects for low-income residents.
Century Link will also partner with a variety of local nonprofits to help create affordable housing.